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	<title>Glide Technologies Blog</title>
	<link>http://www.blog.glidetechnologies.com</link>
	<description>our blog on digital PR, corporate communicaitons, social media, measuring social media</description>
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		<title>Speed has become the new currency: The Engaged Web part II</title>
		<description><![CDATA[
			
				
			
		
The engaged web is organic and fluid, meaning that it changes rapidly.  What was a positive comment can turn into a negative one within minutes and the social community expects rapid response.
Take the below as an example of just how quickly things can change.

During the recent UK election, the Labour party released this campaign poster [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/speed-has-become-the-new-currency-the-engaged-web-part-ii/</link>
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		<title>&#8216;The Engaged Web&#8217;</title>
		<description><![CDATA[
			
				
			
		
I delivered a presentation entitled ‘How to measure the “Engaged Web” to gain competitive business advantage,’ at last week’s Marketing Week Live event.  For those of you who were unable to attend, I thought I’d share this presentation with you via a series of posts on our blog. This is the first installment.
The Engaged Web [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/how-to-measure-the-engaged-web/</link>
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		<title>UK workplaces come out top in helping their workforce support their team</title>
		<description><![CDATA[
			
				
			
		
Since World Cup fever took hold of the Glide office last week (dream teams have been chosen, sweepstake bets have been placed and the plasma screen has been wheeled into reception) we’ve been wondering how the work forces of the UK will be taking in the games being played during the 9-5.  So, we decided [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/uk-workplaces-come-out-top-in-helping-their-workforce-support-their-team/</link>
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		<title>HTML5 ‘v’ Flash or Apple ‘v’ Adobe?</title>
		<description><![CDATA[
			
				
			
		
The first battle of the technologies I remember was Betamax ‘v’ VHS (only just I might add, actually, it was more the old top loader I remember) and having witnessed Blu-Ray win the battle over HD DVD format, are we about to witness another head to head with HTML 5 and Flash.
This time, in the [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/html5-%e2%80%98v%e2%80%99-flash-or-apple-%e2%80%98v%e2%80%99-adobe/</link>
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		<title>Part two: who won the undecided voters after the first live TV debate?</title>
		<description><![CDATA[
			
				
			
		
So,  after our first round of research showed that there was quite some work for the various parties and their leaders to do to win over the undecided voting public, we decided to ask who came out on top after the first UK televised election debate.
As the post debate polls suggested, it seems that Liberal [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/part-two-who-won-the-undecided-voters-after-the-first-live-tv-debate/</link>
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		<title>Part One: who will win the undecided voters?</title>
		<description><![CDATA[
			
				
			
		
Every time we pick up a paper from now until the 6th May we’ll be bombarded by images of politicians /smiling/holding babies/waving enthusiastically and generally doing everything in their power to persuade us that they are the right person for the job.
As the use of the internet and social media in particular is providing the [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/who-will-win-the-undecided-voters/</link>
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		<title>Baby boom at Glide</title>
		<description><![CDATA[
			
				
			
		
Taking a break from our regular thoughts and musings on the goings on in the digital world, I&#8217;m delighted to announce that the Glide family has grown this week.  Shona, Tom and Alistair all welcomed new additions to their families this week &#8211; a first for Shona and Tom and a second for Alistair.
That just [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/baby-boom-at-glide/</link>
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		<title>Don&#8217;t shoot the messenger&#8230;</title>
		<description><![CDATA[
			
				
			
		
The decision by the Italian courts to convict Google employees (both past and present) of privacy violation is truly baffling and somewhat concerning.
The case in question concerns a video made by a group of Italian students, which shows them being physically and verbally abusive to a fellow classmate who suffers from Downs’ Syndrome.
In the eyes [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/google-convicted-by-italian-court/</link>
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		<title>Using Twitter as part of your PR mix</title>
		<description><![CDATA[
			
				
			
		
2009 was, as they say, the year in which Twitter exploded.  Celebrities such as Stephen Fry and Ashton Kutcher became fervent Twitter users –  the former of which was accused of having a twitter wobble when he threatened to quit the micro-blogging site after some declared his tweets ‘boring’.
Searches for the site peaked in December [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/using-twitter-for-pr/</link>
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		<title>Reasons to be cheerful&#8230;?</title>
		<description><![CDATA[
			
				
			
		
The UK is now formally, if not convincingly, out of recession. But does modest growth at the end of 2009 bode well for the immediate and long-term future? Perhaps more importantly, as the man or woman in the street plays such a key role in translating any feel-good factor into parting with cold hard cash [...]]]></description>
		<link>http://www.blog.glidetechnologies.com/glideinsight_market_research_recession_post/</link>
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